As I Am

Deeply hydrating
Provides incredible softness
Enables very easy root lifting when styling with a styling pick
Allows great stretch to better reflect length of hair. (Free- textured styles like puff, fro’hawks and afros are bigger and better!)

Eases wet combing
Helps strengthen hair
Seals the cuticle layer
Supports healthy hair growth
Adds moisture and shine
Prepares your hair for styling
Especially beneficial if custard, gel or setting cream is to be applied for final styling

Moisture is essential for great natural coils and curls.
When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for.

Locks in moisture
Gives dull dry hair softness, shine and manageability
Contains Pro-vitamin B5, (known as Panthenol), to help repair split ends and strengthen hair
Provides dehydrated hair with what it needs to look and behave its very best

Gently removes product build up and environmental impurities from the hair and scalp.
Sulfate-free. Will not strip hair of the precious natural moisture that makes it thrive.
Leaves behind moisture, preventing hair from becoming dried out, rough-looking and unmanageable.
Safe for color-treated hair.
After use, your hair will be ready to receive again all of the good things you give it for style and maintenance

CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls.

This cowash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level.

Spreads easily throughout hair
Gently cleanses hair and scalp
Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.
Makes detangling a breeze
Rinses easily from hair.
Helps promote a healthy environment for hair growth
Gentle enough for daily use. Safe for color-treated hair