Products

1st Hi-Pigment, Hi-Care Color for African-American Hair

This intensifying hair dye line is precisely calibrated to work with the natural undertones of dark hair to deliver high reflective color and intense shine. All in one easy to use at home hair coloring kit. Get intense color results with perfectly balanced color dyes that deliver intense visible high reflect on dark hair.

Help ease hair tension during your protective style by using the Dark and Lovely Tension Tamer offering a refreshing cooling sensation to help maintain healthy-looking hair and hairline.
This Tension Tamer is formulated with Peppermint and Avocado Oils and is free of Silicones, Mineral Oil and Petrolatum.
For Braids, Weaves, Wigs, and Locs: 8 out of 10 consumers are satisfied with this product immediately after use.

Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent hair color which delivers vibrant, fade-resistant color and shine. Dark and Lovely’s exclusive Moisture Seal Technology’s super rich conditioning.Your hair receives double conditioning power to protect relaxed and natural hair while coloring. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely.

DAX Kocatah is specially compounded with Coconut Oil and a proprietary blend of ingredients. It is an extremely effective treatment for dry scalp, dandruff, and itching. DAX Kocatah also helps reduce hair breakage and split ends.

• Made from Coconut Oil and Natural Tar Oil
• Effective treatment for dry scalp, dandruff, itching and reducing breakage and split ends

DAX Wave & Groom is a thick hair dress that can be used to bring out the natural wave pattern in your hair. DAX Wave & Groom can also be used to spike and sculpt your hair to achieve an edgy look.

Thick hair dress, with superior hold
Use for waving, sculpting and styling
Best used on short hair

PRODUCT DETAIL:  

NEW TRENDY COLOR & STYLE  

100% PREMIUM SYNTHETIC AND HEAT RESISTANT FIBER 

CAP SIZE ADJUSTMENT  

SALON FINISHED LOOK

Lace type: HD Transparent Lace Front 

Natural Baby Hairs 

20"

High Resistant Fiber

Design Essentials® Bamboo & Silk HCO Leave-In-Conditioner is an intercellular treatment that acts as a conditioner AND a blow-drying agent. Enriched with bamboo extract and silk protein, it quickly penetrates deep within the hair shaft to strengthen and replenish. Your hair is left feeling soft and manageable with body for days.

Benefits

Instantly moisturizes, softens and detangles

Restores and strengthens the hair shaft

Provides a protective layer to prevent heat damage

Design Essentials® Natural African Chebe Anti-Breakage Moisturizing Leave-In Conditioner deposits hair-strengthening fibers and seals moisture into the hair cuticle. The distinct blend restores hair and scalp health, and helps detangle and reduce combing damage.

Design Essentials® Natural African Chebe Braid & Twist-Out Strengthening Crème delivers high definition coils and twist outs that are smooth, soft, and shiny. This leave-in therapy contains a blend of Chebe powder, African extracts and sunflower oil to deliver strong, moisturized and beautiful hair.

For easy wet styles, it’s a wrap. Our Design Essentials® Compositions Foaming Wrap Lotion is a lightweight foaming mousse that delivers a pliable medium hold. It’s infused with wheat protein to moisturize, nourish and strengthen your hair during the wet styling process. Detangle, set, and get the beautiful, silky style you’re after.

Benefits

Detangles on contact

Creates smooth wraps, sets and molds with medium to firm hold and no flaking

Dries quickly and provides an intense shine

Key Ingredients

WHEAT PROTEIN strengthens and heals stressed, fragile hair

Design Essentials® Herbal Complex 4 Hair & Scalp Treatment. This is a lightweight compound of four essential herbs: Black Indian hemp, ginseng, horsetail, and rosemary.

The treatment is a perfect blend for moisturizing the hair and alleviating dry scalp and irritation.

Benefits

Lightweight formula leaves hair silky, bouncy, and full of body
Provides excellent thermal protection from heat styling
Softens hair for easy intricate styling
Ideal for daily use, and is great for multiple styling needs

Design Essentials® Natural African Chebe Herbal Pre-Wash Intense Repair Masque.  Infused with natural Chebe Powder, this herbal masque instantly lifts the hair cuticle and deposits nutrients essential to strengthening hair.

This masque helps to repair and nourish hair, minimize breakage, improve porosity, and promote astonishing growth.

Design Essentials® New and Improved Kukui & Coconut Hydrating Leave-In Conditioner deeply penetrates hair to instantly soften and moisturize. Kukui and coconut work together to transform your hair leaving it hydrated, smooth, and full of natural shine.

Benefits

Provides intense hydration to revitalize hair

Deeply penetrates and conditions to promote healthy hair and prevent breakage

Botanical extracts instantly soften and moisture the hair

Can be used weekly or on dry hair in between shampoos

12oz

Our Design Essentials® Moisture Primer Pre-Styling Whip is an ultra-rich, moisturizing, and lightweight priming cream that quenches very dry hair. This was specially made to deliver the nourishing properties of almond and avocado oils that coat and strengthen strands before styling–and a little goes a long way. 

Hair Tips:

Type 3 curlies: Try this under our Almond Avocado Curl Enhancing Mousse.

Type 4 coilies: Pair this with styling products that have a strong hold to avoid flaking.

Whether curled or coiled, your strands will thrive with this kind of moisture.

Benefits

Coats hair with a rich layer of moisture before styling

Lightweight cream nourishes hair without weighing it down

Ideal for dry, curly and coily textures

Free from parabens, phthalates and gluten

It's a fact that curly hair requires more moisture than other textures because the coil structure of the strand doesn't properly allow the scalps natural oils to make it down the hair shaft - which is why our Design Essentials®  Almond & Avocado Moisturizing & Detangling Conditioner uses the hydrating power of Almond, Avocado and Shea Butter to nourish and replenish any moisture that your curls may be lacking to reduce the appearance of dryness, frizz, and breakage. 

• Save up to 30 minutes detangling time 
• Softens, moisturizes, and detangles hair effortlessly 
• Decrease dryness, frizz, and breakage 

NO PARABENS - NO PARAFFIN - NO PETROLATUM - NO MINERAL OIL

How-To-Use In 3 Simple Steps:

Step 1: After shampooing with our Natural Almond & Avocado Moisturizing & Detangling Sulfate Free Shampoo, apply Natural Almond & Avocado Moisturizing & Detangling Conditioner and comb through.
Step 2: Allow to sit for up to 3 minutes.
Step 3: Rinse thoroughly.

Our Almond & Avocado Detangling Leave-In Conditioner Delivers Lightweight Moisturizing That Instantly Replenishes Your Strands With Nutrients Lost Through Everyday Styling Routines, Weather, And Environmental Factors.

Benefits
Replenishes moisture and smooths the cuticle for healthier hair
Saves up to 30 minutes detangling time
Lightweight enough to layer under any Design Essentials® Natural Hair styling product for added softness and shine
Free from parabens, paraffin and petrolatum

Design Essentials® Oat Protein & Henna Deep Cleansing Shampoo for a deep cleanse that promotes fuller, thicker, and stronger hair. This natural blend of botanicals moisturizes and smoothes the hair shaft while oat protein and henna work to strengthen hair strands from the inside out. So your hair is left feeling light, bouncy, and ever so lustrous.

Benefits
Deep cleansing remove buildup and residue, promoting scalp health
Gentle formula for daily or weekly cleansing is perfect for all hair types
Adds volume to fine, thinning or limp hair

Healthy hair? Wake up with it. Design Essentials® Overnight Recovery Treatment replenishes moisture and nutrients to strands– all while you sleep. This lightweight treatment absorbs quickly, doesn’t leave heavy buildup, and helps restore hair health from inside out. Add it to your nightly regimen up to four times per week to replenish your locks with the nutrients they need.

Benefits

Lightweight formula won't leave a residue on your sheets or pillows

Leaves hair soft, manageable and with a natural shine

Free of parabens, phthalates and gluten

Design Essentials® Rosemary & Mint Stimulating Super Moisturizing Conditioner is a stimulating conditioner that quickly penetrates and revitalizes the hair and scalp.

How? Mint calms the senses with its aromatherapeutic peppermint scent, while rosemary purifies and restores hair, leaving it soft and manageable.

Benefits
Quickly softens, detangles, and smooths hair cuticles
Deeply conditions and moisturizes the hair
Calms inflammation while nourishing hair follicles
Ideal for especially dry hair

The Edge & Temple Strengthening Oil from the Scalp & Skin Care Collection is a lightweight restorative treatment infused with black castor oil, biotin, and peppermint to intensely nourish and repair hair at breaking points for stronger, thicker, and healthier strands.

When it comes to your edges, don’t settle for anything less than smooth. Our Design Essentials® Sleek MAX Edge Control is our strongest edge control for maximum hold.

This gel is formulated to be both moisturizing and defining. It smooths the hairline, minimizes frizz, protects delicate edges, and tames flyaways without buildup.

Benefits

Provides touchable hold and adds intense shine   

Adds texture to short styles

Provides two strengths of hold for all hair types

Works well on wet or dry hair

Lightweight curl-boosting mousse will lock in precious moisture while simultaneously helping to achieve your favorite curly styles and promote healthy hair growth at the same time!

 Provide intense definition to natural curls and coils.

Key Ingredients

• CHEBE POWDER promotes growth by strengthening the hair
• AFRICAN EXTRACT contains key antioxidants that help nourish the hair and scalp
• HYDROLYZED WHEAT PROTEIN protects and strengthens during styling

Design Essentials® Natural Twist & Set Setting Lotion guarantees a lasting medium hold without the hard, crunch feel. ine. Our lightweight Natural Twist & Set Setting Lotion has a quick drying formula with an easy to spray trigger that makes natural styling a breeze. Highly recommended as a must-have styling agent if you're looking to nail your next twist-in or twist-out style with defined curls, lasting hold, shine, and frizz control. Incredible hold, moisture, & sheen is the ultimate triple threat when choosing the perfect setting lotion for curly to tightly coiled natural hair textures and you have just found it! 

• Quick & ready to use 
• Provides a lasting medium all day hold 
• Reduces frizz and delivers a natural sheen 

NO PARABENS - NO PARAFFIN - NO MINERAL OIL

How-To-Use In 3 Simple Steps:

Step 1: Shampoo and condition with the Natural Almond & Avocado Moisturizing & Detangling Sulfate Free Shampoo and Conditioner.
Step 2: Apply the Natural Twist & Set Setting Lotion to damp hair and comb through.
Step 3: Proceed to twist or set into the desired style and dry completely.