Black Owned Products

E'TAE Carmelux Shampoo gently and thoroughly cleanses while nourishing and rebuilding the hair; as well as balance the natural moisture to enhance the beauty and shine of the hair.

• Gently removes residue buildup while maintaining the structure of the hair shaft.

• Replenishes and restores nutrients into hair while cleansing.

• Cleanses without stripping natural oils.

• Nourishes and rejuvenates each hair strand.

• Helps conserve color for color treated hair.

• Removes dirt, oil and product buildup from the hair and scalp.

It's a fact that curly hair requires more moisture than other textures because the coil structure of the strand doesn't properly allow the scalps natural oils to make it down the hair shaft - which is why our Design Essentials®  Almond & Avocado Moisturizing & Detangling Conditioner uses the hydrating power of Almond, Avocado and Shea Butter to nourish and replenish any moisture that your curls may be lacking to reduce the appearance of dryness, frizz, and breakage. 

• Save up to 30 minutes detangling time 
• Softens, moisturizes, and detangles hair effortlessly 
• Decrease dryness, frizz, and breakage 

NO PARABENS - NO PARAFFIN - NO PETROLATUM - NO MINERAL OIL

How-To-Use In 3 Simple Steps:

Step 1: After shampooing with our Natural Almond & Avocado Moisturizing & Detangling Sulfate Free Shampoo, apply Natural Almond & Avocado Moisturizing & Detangling Conditioner and comb through.
Step 2: Allow to sit for up to 3 minutes.
Step 3: Rinse thoroughly.

Rosemary Mint organic hair oil is a nutrient-rich, intensive formula meant to
support length retention and nourishing hair follicles to smoothing split ends and prevent dry scalp. This organic hair oil uses natural ingredients and essential oils to provide the care your hair deserves. Use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during your next hot oil treatment.

Hydrates stressed hair beyond the cuticle layer to improve texture, reduce friction, bring that ol’ elasticity and strength back. Restores moistures balance and hydration to the scalp.  

16 oz

Magic Fingers 3X X-Pression 52" Braiding Hair! This pre-stretched braiding hair is the FIRST braider made pre-stretched braiding hair, so you know it's good!

Flame Retardant Fiber

100% Kanekalon

Super Light

Tangle Free

Brushable

3X Multi-pack

52"

Design Essentials® Herbal Complex 4 Hair & Scalp Treatment. This is a lightweight compound of four essential herbs: Black Indian hemp, ginseng, horsetail, and rosemary.

The treatment is a perfect blend for moisturizing the hair and alleviating dry scalp and irritation.

Benefits

Lightweight formula leaves hair silky, bouncy, and full of body
Provides excellent thermal protection from heat styling
Softens hair for easy intricate styling
Ideal for daily use, and is great for multiple styling needs

Our Almond & Avocado Detangling Leave-In Conditioner Delivers Lightweight Moisturizing That Instantly Replenishes Your Strands With Nutrients Lost Through Everyday Styling Routines, Weather, And Environmental Factors.

Benefits
Replenishes moisture and smooths the cuticle for healthier hair
Saves up to 30 minutes detangling time
Lightweight enough to layer under any Design Essentials® Natural Hair styling product for added softness and shine
Free from parabens, paraffin and petrolatum

E'TAE Ultimate Bundle includes all 4 products combined to repair, soften, manage, moisturize, protect, fight frizz, smooth, add shine and promote hair growth for all hair types.

Step 1. dampen hair and apply 1-2 handfuls of the Carmel Deep Conditioning Treatment. Sit for 20 or more mins. with a plastic cap then rinse with water. 

Step 2. Shampoo hair VERY WELL (2x’s) and RINSE WELL with water. 

Step 3. Apply the Carmelux Conditioner, and detangle with a wide top comb then rinse with water.

Step 4. Air Dry or Blow Dry and apply the Buttershine Moisturizer. Note: for heat styles only apply a pea sized amount of Buttershine. 

Works On All Hair Textures.
• Repairs Split Ends & Dry, Fly-Away Hair.
• Promotes Strong, Healthier Hair.
• Stops Dull, Damaged, Weak Hair Strands.

WHAT IT DOUX? Gently cleanses, detangles, and conditions hair without waxy build-up typically associated with co-washing. Rinses clean enough to style straight or curly.

WHAT'S GOOD? Jojoba and Grapeseed oil to reduce friction and aid in heat protection. Anti-breakage peptide technology for ultimate length retention.

DOUX YOU: Distribute a small amout to clean, damp hair prior to applying styling products. Style as usual.

Gently cleanse stressed hair, improve moisture retention and reduce friction during shampoos . Eliminate product build-up & cleanse your scalp without drying it out.

8 oz

3-in-1 pre-poo, leave-in, or rinse it out! This triple threat conditioner instantly detangles and penetrates the cuticle to protect, soothe and strengthen stressed out hair.

8 oz

The Doux CRAZYSEXYCURL™ HONEY SETTING FOAM – your ultimate all-in-one styler for effortless hair care. This revolutionary foam does it all: it conditions, detangles, defines, and sets wash & go's, twist-outs, braids, and TWA's in just one step!

Say goodbye to lengthy styling routines and hello to fast-drying convenience with this foam. Experience a flexible hold with no frizz or flaking, leaving your hair looking and feeling flawless all day long.

Streamline your styling process and achieve stunning results with The Doux CRAZYSEXYCURL™ HONEY SETTING FOAM – because who has time for multiple products when you can have it all in one?

7 oz 

When it comes to your edges, don’t settle for anything less than smooth. Our Design Essentials® Sleek MAX Edge Control is our strongest edge control for maximum hold.

This gel is formulated to be both moisturizing and defining. It smooths the hairline, minimizes frizz, protects delicate edges, and tames flyaways without buildup.

Benefits

Provides touchable hold and adds intense shine   

Adds texture to short styles

Provides two strengths of hold for all hair types

Works well on wet or dry hair

Ditch the Itch Bamboo, Basil and Peppermint Anti-Itch Serum is an herbal-rich, nutrient-dense, soothing, calming super elixir that immediately addresses itching and scalp discomfort associated with protective styles, while promoting thicker, fuller, stronger hair. Created to help eliminate "the pat," Ditch the Itch features basil and peppermint, which work together to deposit nutrients to the hair follicle while calming, soothing and balancing the scalp. Bamboo rich in silica extracts and biotin help protect hair's elasticity as biotin promotes thicker, fuller hair. Designed with a convenient nozzle tip to provide relief with a soothing, minty sensation to the hardest-to-reach areas under sew-ins, braids, crochet braids, and other popular protective styles.

Use BEFORE, DURING, and AFTER protective styling to:

• Immediately alleviate itch and scalp discomfort.

• Balance, soothe and calm scalp.

• Support length retention achieved during protective styling.

Non-greasy formula

Infused with Vitamin E to help eliminate dry scalp and skin

Stimulates hair growth

How to Use:

Moisturize (for best results in healthy hair care, see additional steps below)

Use daily to prevent dryness / breakage. Pour Hair & Scalp Oil with Vitamin E™ into your hands and rub together. Apply to loose hair from roots to the ends. Massage into hair and scalp, style hair.  

Braids, twists, locs: Use the pointed application tip to apply directly to the scalp. Massage into the scalp, style hair. 

Hot Oil Treatment: apply after shampooing with the Berry Clean Shampoo™. Towel dry, section off hair. Pour Hair & Scalp Oil with Vitamin E™ into your hands and apply to loose hair from the roots to the ends. Massage into the hair and scalp and cover hair with a warm towel for 3-10 minutes. Lightly rinse hair, towel dry and style. 

Shine 'n Jam® Magic Fingers™ is a versatile new product designed to work on any hair texture to achieve multiple styles such as braids, ponytails, locs, and twists.

This lightweight hair lotion delivers balanced moisture and nutrients to various hair types and textures. It deeply penetrates the cuticle to nourish and strenghten the hair, restoring it to a healthy state without weighing it down.

Restores nutrients to hair and scalp

Adds luster for healthy looking hair

Improves elasticity

Enriched with Aloe Vera and Jojoba Oil

Perfect for natural hair, wraps and flat iron styling, color treated hair, relaxed and texturized styles

Ideal for fine hair 

12oz

This product was designed to create that sleek finished look that completes any hairstyle without the white build up.

• For relaxed and natural hair
• Non-Greasy
• Non-Sticky
• Non-Flaking

GETTING THE BOMB LOOK:

DAY 1. For a strong hold that last all day apply a small amount to edges, smooth in with your fingers or a clean hair brush. For a stronger hold add more and smooth in.

DAY 2. Wet your fingers and smooth it in. A little goes a long way.

DAY 3. Clean area with a damp cloth and reapply to edges and smooth in.

Mist Demeanor delivers badass high-gloss shine, to dull hair, resist humidity, and helps protect hair from thermal damage. Even the tiniest curls catch the light with this one! 

4 oz

Moisture Solution:

Exclusive no-drip formula allows texturizer users to maintain their styles stain-free.
This product leaves hairs soft, healthy and touchable.
Great for both natural and texturized styles.
Paraben Free, Mineral Oil Free.
Anti frizz formula.
Key Ingredients:
With glycerin and botanical conditioning agents including Argan & Olive Oils, as well as vitamins that strengthen, eliminate breakage, and gives your hair a natural healthy sheen.

Design Essentials® Bamboo & Silk HCO Leave-In-Conditioner is an intercellular treatment that acts as a conditioner AND a blow-drying agent. Enriched with bamboo extract and silk protein, it quickly penetrates deep within the hair shaft to strengthen and replenish. Your hair is left feeling soft and manageable with body for days.

Benefits

Instantly moisturizes, softens and detangles

Restores and strengthens the hair shaft

Provides a protective layer to prevent heat damage

Design Essentials® New and Improved Kukui & Coconut Hydrating Leave-In Conditioner deeply penetrates hair to instantly soften and moisturize. Kukui and coconut work together to transform your hair leaving it hydrated, smooth, and full of natural shine.

Benefits

Provides intense hydration to revitalize hair

Deeply penetrates and conditions to promote healthy hair and prevent breakage

Botanical extracts instantly soften and moisture the hair

Can be used weekly or on dry hair in between shampoos

12oz

PRODUCT FEATURES & BENEFITS

• Lightweight formula
• Revitalizes and hydrates dry hair
• Conditions, nourishes and softens
• Helps protect and prevent breakage
• Detangles
• Enriched with a wide array of natural oils and vitamins
• Ideal for a variety of natural hair types and styles, including free-textured, coils, curls, twists and waves