Black Owned Products

Magic Fingers 3X X-Pression 52" Braiding Hair! This pre-stretched braiding hair is the FIRST braider made pre-stretched braiding hair, so you know it's good!

Flame Retardant Fiber

100% Kanekalon

Super Light

Tangle Free

Brushable

3X Multi-pack

52"

E'TAE Carmelux Conditioner’s fortifying, rich blend instantly softens, smooths, and hydrates hair strands and minimizes breakage. It’s creamy, silky texture hydrates hair for easier detangling.

• Leaves hair feeling soft, smooth, and silky immediately after wash.

• Strengthens to extend the life of hair strands.

• Softens hair for easy detangling.

• Designed to nourish, replenish, and hydrate while improving hair's texture, elasticity, and manageability.

• Smooth, creamy texture for easy application.

• Rebuilds strength and enhances curl definition.

• Reverses dry and brittle hair to hydrated, resilient hair.

• Smooths hair, seals cuticles and protects hair strands.

E'TAE Carmelux Shampoo gently and thoroughly cleanses while nourishing and rebuilding the hair; as well as balance the natural moisture to enhance the beauty and shine of the hair.

• Gently removes residue buildup while maintaining the structure of the hair shaft.

• Replenishes and restores nutrients into hair while cleansing.

• Cleanses without stripping natural oils.

• Nourishes and rejuvenates each hair strand.

• Helps conserve color for color treated hair.

• Removes dirt, oil and product buildup from the hair and scalp.

Rosemary Mint organic hair oil is a nutrient-rich, intensive formula meant to
support length retention and nourishing hair follicles to smoothing split ends and prevent dry scalp. This organic hair oil uses natural ingredients and essential oils to provide the care your hair deserves. Use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during your next hot oil treatment.

E'TAE Ultimate Bundle includes all 4 products combined to repair, soften, manage, moisturize, protect, fight frizz, smooth, add shine and promote hair growth for all hair types.

Step 1. dampen hair and apply 1-2 handfuls of the Carmel Deep Conditioning Treatment. Sit for 20 or more mins. with a plastic cap then rinse with water. 

Step 2. Shampoo hair VERY WELL (2x’s) and RINSE WELL with water. 

Step 3. Apply the Carmelux Conditioner, and detangle with a wide top comb then rinse with water.

Step 4. Air Dry or Blow Dry and apply the Buttershine Moisturizer. Note: for heat styles only apply a pea sized amount of Buttershine. 

It's a fact that curly hair requires more moisture than other textures because the coil structure of the strand doesn't properly allow the scalps natural oils to make it down the hair shaft - which is why our Design Essentials®  Almond & Avocado Moisturizing & Detangling Conditioner uses the hydrating power of Almond, Avocado and Shea Butter to nourish and replenish any moisture that your curls may be lacking to reduce the appearance of dryness, frizz, and breakage. 

• Save up to 30 minutes detangling time 
• Softens, moisturizes, and detangles hair effortlessly 
• Decrease dryness, frizz, and breakage 

NO PARABENS - NO PARAFFIN - NO PETROLATUM - NO MINERAL OIL

How-To-Use In 3 Simple Steps:

Step 1: After shampooing with our Natural Almond & Avocado Moisturizing & Detangling Sulfate Free Shampoo, apply Natural Almond & Avocado Moisturizing & Detangling Conditioner and comb through.
Step 2: Allow to sit for up to 3 minutes.
Step 3: Rinse thoroughly.

This water-based spray enhanced with essential oils to shine and redefine thick, curly hair.  When your style needs revitalized, turn to Mielle Curl Refreshing Spray for fresh shine, definition, and hydration. Simply spray onto your hair 7 to 10 inches away and lightly massage into your curls. Not only does our natural formula smell amazing, but it also provides the light hold you need and the anti-frizz properties you want.
• Rehydrates hair
• Decrease frizz
• Offers soft, flexible hold

Tropical Moringa Sweet Oil Endless Moisture Sealing Cream is a nutrient-rich hair cream that calms frizz, revitalizes strands, and locks in lasting moisture. Infused with Biotin & Moringa Oil to improve shine for stronger looking hair and manageability.

• restores & locks in long lasting moisture
• helps to strengthen, protect, & nourish the hair
• improves natural shine and luster
  

 Tropical Moringa Sweet Oil Endless Moisture Collection is a major key to maximizing moisture retention. Our advanced moisturizing blend is infused with essential vitamins and Moringa Oleifera Seed Oil, which is derived from The Moringa Tree, also known as the “healing” tree, that deeply penetrate the hair shaft to infuse it with vital moisture and nutrients. Power packed to improve shine, strength, and manageability.

Non-greasy formula

Infused with Vitamin E to help eliminate dry scalp and skin

Stimulates hair growth

How to Use:

Moisturize (for best results in healthy hair care, see additional steps below)

Use daily to prevent dryness / breakage. Pour Hair & Scalp Oil with Vitamin E™ into your hands and rub together. Apply to loose hair from roots to the ends. Massage into hair and scalp, style hair.  

Braids, twists, locs: Use the pointed application tip to apply directly to the scalp. Massage into the scalp, style hair. 

Hot Oil Treatment: apply after shampooing with the Berry Clean Shampoo™. Towel dry, section off hair. Pour Hair & Scalp Oil with Vitamin E™ into your hands and apply to loose hair from the roots to the ends. Massage into the hair and scalp and cover hair with a warm towel for 3-10 minutes. Lightly rinse hair, towel dry and style. 

Shine 'n Jam® Magic Fingers™ is a versatile new product designed to work on any hair texture to achieve multiple styles such as braids, ponytails, locs, and twists.

Our Almond & Avocado Detangling Leave-In Conditioner Delivers Lightweight Moisturizing That Instantly Replenishes Your Strands With Nutrients Lost Through Everyday Styling Routines, Weather, And Environmental Factors.

Benefits
Replenishes moisture and smooths the cuticle for healthier hair
Saves up to 30 minutes detangling time
Lightweight enough to layer under any Design Essentials® Natural Hair styling product for added softness and shine
Free from parabens, paraffin and petrolatum

GROWS FULL BEARDS
FILL IN PATCHES HYDRATES

A blend of essential oils and extracts that will leave the beard soft, moisturized and conditioned with a nice polished shine. Combats dryness and flakes, fights ingrown hairs, and leaves beard smelling amazing.

LaJAshley Moisture Mist Leave-In Conditioner lightweight formula is a perfect leave-in and detangler for those with straighter, color treated, or relaxed hair and works as a protective barrier against further damage. Adds softness and manageability to dry or frizzy hair. Also functions as a protectant when applying heat.

Feel the tingle with LaJAshley's Mint-Tea Shampoo. Formulated to stimulate and detox scalp, alleviate dry, flaky scalp and remove dirt and product build up. Sulfate Free

Sulfate-Free formula revives and calms the scalp, while combating dryness.

Sulfate-Free & Fresh

• Detoxifying
• Deep Cleanse
• Moisture Balance

Key Ingredients:
Activated Charcoal helps to deep clean the hair and scalp, removing toxins and calming irritated scalps.
Infused with Castor & Olive Oils for their respective healing & nourishing properties.

Contains Vitamin E to repair weak, damaged hair and protect against damage from styling tools and the environmentLocks in vitamin-rich humectants for deep penetrating all day moisture retentionSoftens hair textureHydrates natural and color treated hairSmoothes hair for styling definitionPerfect for natural and relaxed hair, braids, weaves, ponytails, up-dos and waves/low cuts for women and men. 

12oz

WHAT IT DOUX: Sucka Free Moisturizing Shampoo is a one-of-a-kind shampoo that cleanses hair while providing the ultimate hydration. Safe for color-treated and chemically treated hair, as well as all hair types, this moisturizing shampoo also protects hair from heat and sun damage with Shea Butter and Sea Silk to leave your curls feeling clean and soft.

WHAT'S GOOD? Ultra-moisturizing Shea Butter and Nutrient-rich Sea Silk

DOUX YOU: Apply to wet hair, lather and rinse. Repeat if necessary.

Works On All Hair Textures.
• Repairs Split Ends & Dry, Fly-Away Hair.
• Promotes Strong, Healthier Hair.
• Stops Dull, Damaged, Weak Hair Strands.

This product was designed to create that sleek finished look that completes any hairstyle without the white build up.

• For relaxed and natural hair
• Non-Greasy
• Non-Sticky
• Non-Flaking

GETTING THE BOMB LOOK:

DAY 1. For a strong hold that last all day apply a small amount to edges, smooth in with your fingers or a clean hair brush. For a stronger hold add more and smooth in.

DAY 2. Wet your fingers and smooth it in. A little goes a long way.

DAY 3. Clean area with a damp cloth and reapply to edges and smooth in.