Black Owned Products

Magic Fingers 3X X-Pression 52" Braiding Hair! This pre-stretched braiding hair is the FIRST braider made pre-stretched braiding hair, so you know it's good!

Flame Retardant Fiber

100% Kanekalon

Super Light

Tangle Free

Brushable

3X Multi-pack

52"

E'TAE Carmel Treatment is a natural DEEP CONDITIONER, infused with real bananas and honey. This treatment restores moisture and softness; building stronger, healthier, hair. Created for ALL HAIR TYPES: natural, relaxed, and transitioning. Can be used for ages 1 to adult.

• Improves health and condition of hair

• Softens, protects and minimizes breakage

• Creates body and volume

• Helps to promote growth and rebuild strength

• Helps to repair damaged and over processed hair

• Helps to fight humidity and reduce frizz

• Deeply moisturizes and enhances natural shine

• Nourishes and improves the appearance of hair

• Improves manageability

• Enhances curl definition

• Restores Luster

It's a fact that curly hair requires more moisture than other textures because the coil structure of the strand doesn't properly allow the scalps natural oils to make it down the hair shaft - which is why our Design Essentials®  Almond & Avocado Moisturizing & Detangling Conditioner uses the hydrating power of Almond, Avocado and Shea Butter to nourish and replenish any moisture that your curls may be lacking to reduce the appearance of dryness, frizz, and breakage. 

• Save up to 30 minutes detangling time 
• Softens, moisturizes, and detangles hair effortlessly 
• Decrease dryness, frizz, and breakage 

NO PARABENS - NO PARAFFIN - NO PETROLATUM - NO MINERAL OIL

How-To-Use In 3 Simple Steps:

Step 1: After shampooing with our Natural Almond & Avocado Moisturizing & Detangling Sulfate Free Shampoo, apply Natural Almond & Avocado Moisturizing & Detangling Conditioner and comb through.
Step 2: Allow to sit for up to 3 minutes.
Step 3: Rinse thoroughly.

Tropical Moringa Sweet Oil Endless Moisture Sealing Cream is a nutrient-rich hair cream that calms frizz, revitalizes strands, and locks in lasting moisture. Infused with Biotin & Moringa Oil to improve shine for stronger looking hair and manageability.

• restores & locks in long lasting moisture
• helps to strengthen, protect, & nourish the hair
• improves natural shine and luster
  

 Tropical Moringa Sweet Oil Endless Moisture Collection is a major key to maximizing moisture retention. Our advanced moisturizing blend is infused with essential vitamins and Moringa Oleifera Seed Oil, which is derived from The Moringa Tree, also known as the “healing” tree, that deeply penetrate the hair shaft to infuse it with vital moisture and nutrients. Power packed to improve shine, strength, and manageability.

Non-greasy formula

Infused with Vitamin E to help eliminate dry scalp and skin

Stimulates hair growth

How to Use:

Moisturize (for best results in healthy hair care, see additional steps below)

Use daily to prevent dryness / breakage. Pour Hair & Scalp Oil with Vitamin E™ into your hands and rub together. Apply to loose hair from roots to the ends. Massage into hair and scalp, style hair.  

Braids, twists, locs: Use the pointed application tip to apply directly to the scalp. Massage into the scalp, style hair. 

Hot Oil Treatment: apply after shampooing with the Berry Clean Shampoo™. Towel dry, section off hair. Pour Hair & Scalp Oil with Vitamin E™ into your hands and apply to loose hair from the roots to the ends. Massage into the hair and scalp and cover hair with a warm towel for 3-10 minutes. Lightly rinse hair, towel dry and style. 

Shine 'n Jam® Magic Fingers™ is a versatile new product designed to work on any hair texture to achieve multiple styles such as braids, ponytails, locs, and twists.

Our Almond & Avocado Detangling Leave-In Conditioner Delivers Lightweight Moisturizing That Instantly Replenishes Your Strands With Nutrients Lost Through Everyday Styling Routines, Weather, And Environmental Factors.

Benefits
Replenishes moisture and smooths the cuticle for healthier hair
Saves up to 30 minutes detangling time
Lightweight enough to layer under any Design Essentials® Natural Hair styling product for added softness and shine
Free from parabens, paraffin and petrolatum

LaJAshley Moisture Mist Leave-In Conditioner lightweight formula is a perfect leave-in and detangler for those with straighter, color treated, or relaxed hair and works as a protective barrier against further damage. Adds softness and manageability to dry or frizzy hair. Also functions as a protectant when applying heat.

Feel the tingle with LaJAshley's Mint-Tea Shampoo. Formulated to stimulate and detox scalp, alleviate dry, flaky scalp and remove dirt and product build up. Sulfate Free

Alcohol free, no drying alcohol to damage hair shaft Leaves hair with bounce, beauty and body
BB Foam Moisturizing Wrapping Lotion leaves hair with bounce, shine and body. This wrapping lotion features an alcohol-free formula won't damage or dry hair so it's softer and healthier. Hair will hold the style longer and resist frizz. This conditioning, moisturizing, wrapping lotion contains powerful thermal protectors and olive oil for your hair. Detangles, easy combing, adds sheen, no flaking. Great for blow drying, hot curling, wet setting and wrapping.

Sulfate-Free formula revives and calms the scalp, while combating dryness.

Sulfate-Free & Fresh

• Detoxifying
• Deep Cleanse
• Moisture Balance

Key Ingredients:
Activated Charcoal helps to deep clean the hair and scalp, removing toxins and calming irritated scalps.
Infused with Castor & Olive Oils for their respective healing & nourishing properties.

WHAT IT DOUX: Sucka Free Moisturizing Shampoo is a one-of-a-kind shampoo that cleanses hair while providing the ultimate hydration. Safe for color-treated and chemically treated hair, as well as all hair types, this moisturizing shampoo also protects hair from heat and sun damage with Shea Butter and Sea Silk to leave your curls feeling clean and soft.

WHAT'S GOOD? Ultra-moisturizing Shea Butter and Nutrient-rich Sea Silk

DOUX YOU: Apply to wet hair, lather and rinse. Repeat if necessary.

Works On All Hair Textures.
• Repairs Split Ends & Dry, Fly-Away Hair.
• Promotes Strong, Healthier Hair.
• Stops Dull, Damaged, Weak Hair Strands.

This product was designed to create that sleek finished look that completes any hairstyle without the white build up.

• For relaxed and natural hair
• Non-Greasy
• Non-Sticky
• Non-Flaking

GETTING THE BOMB LOOK:

DAY 1. For a strong hold that last all day apply a small amount to edges, smooth in with your fingers or a clean hair brush. For a stronger hold add more and smooth in.

DAY 2. Wet your fingers and smooth it in. A little goes a long way.

DAY 3. Clean area with a damp cloth and reapply to edges and smooth in.

Mielle styling twisting souffle is great for your twist-out, braidout, or bantu knots, hydration and shine!
Created for Type 4 hair product
Conditions and protects each strand
Provides semi-deep definition

Rosemary Mint organic hair oil is a nutrient-rich, intensive formula meant to
support length retention and nourishing hair follicles to smoothing split ends and prevent dry scalp. This organic hair oil uses natural ingredients and essential oils to provide the care your hair deserves. Use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during your next hot oil treatment.

This invigorating scalp-purifying micro-foam rinse-off cleanser clears the hair of flakes, excess product build up & soothes scalp irritation. The non-stripping, luxurious silky lather draws impurities to achieve a clean, balanced healthy scalp. Renew & refresh your scalp with powerful natural antioxidant properties of organic glycerin, aloe vera, manuka honey, rosebay, witch hazel and tea tree.

How to Use: Thoroughly rinse shampoo from hair & scalp, press foam pump onto hand 2-3 times. Gently massage foam onto scalp, leave on for 5-7 minutes, then rinse clean. Condition hair as desired. Use treatment once a week. 

Benefits:

• Gentle high-performance micro-foam cleanser
• Non-stripping, non-drying formula
• Scalp-purifying gentle deep-clean
• Moisturizing, luxurious silky rich lather
•  Organic-herbs infused: Aloe vera,witch hazel, tea tree, sandalwood & coconut extracts.
• Free of sulfates, parabens, artificial fragrance & color.
• Powered by a premium lactic acid complex
• Ideal for dry flaky scalp, sensitive skin, product build-up & scalp irritations

ScalpBliss Full Size is perfect for basing your scalp before or after hair styling. Made with an exclusive organic complex, this revolutionary serum instantly soothes and calms an itchy scalp with precise targeted delivery. Perfect for dry itchy scalp, sensitive skin, scalp irritations, hair extensions & weaves, color-treated scalp, protective styles, dreadlocks & updo styles!

This lightweight, non-runny serum is enriched with powerful natural botanicals of aloe, lavender, witch hazel, manuka honey and peppermint oil to give you a blissful long-lasting itch-free feeling. 

Benefits:

• Blissful long-lasting itch-free feeling
• Fast-acting cool sensation
• Lightweight, non-greasy
• Non-runny, easy to apply
• Organic formula – infused with certified organic ingredients
• Cruelty-free product
• Perfect for dry itchy scalp, sensitive skin,  & scalp irritations

POP LOCK 5-DAY CURL FORMING GLAZE

WHAT IT DOUX: Set your Wash & Go with 1 styler! POP LOCK 5-Day Curl Forming Glaze packs a punch with a firmer hold, crazy shine, and anti-humidity setting formula to lock in your curls for at least 5 days.

WHAT'S GOOD? Enriched with honey and Argan Oil for shine and elasticity.