Black Owned Products

E'TAE Carmelux Conditioner’s fortifying, rich blend instantly softens, smooths, and hydrates hair strands and minimizes breakage. It’s creamy, silky texture hydrates hair for easier detangling.

• Leaves hair feeling soft, smooth, and silky immediately after wash.

• Strengthens to extend the life of hair strands.

• Softens hair for easy detangling.

• Designed to nourish, replenish, and hydrate while improving hair's texture, elasticity, and manageability.

• Smooth, creamy texture for easy application.

• Rebuilds strength and enhances curl definition.

• Reverses dry and brittle hair to hydrated, resilient hair.

• Smooths hair, seals cuticles and protects hair strands.

Rosemary Mint organic hair oil is a nutrient-rich, intensive formula meant to
support length retention and nourishing hair follicles to smoothing split ends and prevent dry scalp. This organic hair oil uses natural ingredients and essential oils to provide the care your hair deserves. Use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during your next hot oil treatment.

Hydrates stressed hair beyond the cuticle layer to improve texture, reduce friction, bring that ol’ elasticity and strength back. Restores moistures balance and hydration to the scalp.  

16 oz

Magic Fingers 3X X-Pression 52" Braiding Hair! This pre-stretched braiding hair is the FIRST braider made pre-stretched braiding hair, so you know it's good!

Flame Retardant Fiber

100% Kanekalon

Super Light

Tangle Free

Brushable

3X Multi-pack

52"

E'TAE Carmelux Shampoo gently and thoroughly cleanses while nourishing and rebuilding the hair; as well as balance the natural moisture to enhance the beauty and shine of the hair.

• Gently removes residue buildup while maintaining the structure of the hair shaft.

• Replenishes and restores nutrients into hair while cleansing.

• Cleanses without stripping natural oils.

• Nourishes and rejuvenates each hair strand.

• Helps conserve color for color treated hair.

• Removes dirt, oil and product buildup from the hair and scalp.

It's a fact that curly hair requires more moisture than other textures because the coil structure of the strand doesn't properly allow the scalps natural oils to make it down the hair shaft - which is why our Design Essentials®  Almond & Avocado Moisturizing & Detangling Conditioner uses the hydrating power of Almond, Avocado and Shea Butter to nourish and replenish any moisture that your curls may be lacking to reduce the appearance of dryness, frizz, and breakage. 

• Save up to 30 minutes detangling time 
• Softens, moisturizes, and detangles hair effortlessly 
• Decrease dryness, frizz, and breakage 

NO PARABENS - NO PARAFFIN - NO PETROLATUM - NO MINERAL OIL

How-To-Use In 3 Simple Steps:

Step 1: After shampooing with our Natural Almond & Avocado Moisturizing & Detangling Sulfate Free Shampoo, apply Natural Almond & Avocado Moisturizing & Detangling Conditioner and comb through.
Step 2: Allow to sit for up to 3 minutes.
Step 3: Rinse thoroughly.

WHAT IT DOUX? Gently cleanses, detangles, and conditions hair without waxy build-up typically associated with co-washing. Rinses clean enough to style straight or curly.

WHAT'S GOOD? Jojoba and Grapeseed oil to reduce friction and aid in heat protection. Anti-breakage peptide technology for ultimate length retention.

DOUX YOU: Distribute a small amout to clean, damp hair prior to applying styling products. Style as usual.

Gently cleanse stressed hair, improve moisture retention and reduce friction during shampoos . Eliminate product build-up & cleanse your scalp without drying it out.

8 oz

3-in-1 pre-poo, leave-in, or rinse it out! This triple threat conditioner instantly detangles and penetrates the cuticle to protect, soothe and strengthen stressed out hair.

8 oz

This ALL IN 1 Styler conditions, detangles, defines and sets wash & go’s…(*catches breath*), twist-outs, braids and TWA’s in one step! Fast-drying with a flexible hold and no frizz or flaking. 

7 oz

E'TAE Ultimate Bundle includes all 4 products combined to repair, soften, manage, moisturize, protect, fight frizz, smooth, add shine and promote hair growth for all hair types.

Step 1. dampen hair and apply 1-2 handfuls of the Carmel Deep Conditioning Treatment. Sit for 20 or more mins. with a plastic cap then rinse with water. 

Step 2. Shampoo hair VERY WELL (2x’s) and RINSE WELL with water. 

Step 3. Apply the Carmelux Conditioner, and detangle with a wide top comb then rinse with water.

Step 4. Air Dry or Blow Dry and apply the Buttershine Moisturizer. Note: for heat styles only apply a pea sized amount of Buttershine. 

This water-based spray enhanced with essential oils to shine and redefine thick, curly hair.  When your style needs revitalized, turn to Mielle Curl Refreshing Spray for fresh shine, definition, and hydration. Simply spray onto your hair 7 to 10 inches away and lightly massage into your curls. Not only does our natural formula smell amazing, but it also provides the light hold you need and the anti-frizz properties you want.
• Rehydrates hair
• Decrease frizz
• Offers soft, flexible hold

Mielle Pomegranate & Honey Leave-In Conditioner adds penetrating moisture to every hair strand and seals it in for lasting hydration. This leave in conditioner also provides natural shine, prevents frizz, and makes detangling easier without weighing down your hair. Just apply after using Mielle Pomegranate & Honey Condtioner; working from root to tips.

Mielle Pomegranate Shampoo helps tackle wash day for your Type 4 hair by adding slip that loosens your tangles.

• Provides silky slip
• Pre-detangles thick, curly hair
• Cleans without stripping natural moisture

Ditch the Itch Bamboo, Basil and Peppermint Anti-Itch Serum is an herbal-rich, nutrient-dense, soothing, calming super elixir that immediately addresses itching and scalp discomfort associated with protective styles, while promoting thicker, fuller, stronger hair. Created to help eliminate "the pat," Ditch the Itch features basil and peppermint, which work together to deposit nutrients to the hair follicle while calming, soothing and balancing the scalp. Bamboo rich in silica extracts and biotin help protect hair's elasticity as biotin promotes thicker, fuller hair. Designed with a convenient nozzle tip to provide relief with a soothing, minty sensation to the hardest-to-reach areas under sew-ins, braids, crochet braids, and other popular protective styles.

Use BEFORE, DURING, and AFTER protective styling to:

• Immediately alleviate itch and scalp discomfort.

• Balance, soothe and calm scalp.

• Support length retention achieved during protective styling.

Tropical Moringa Sweet Oil Endless Moisture Sealing Cream is a nutrient-rich hair cream that calms frizz, revitalizes strands, and locks in lasting moisture. Infused with Biotin & Moringa Oil to improve shine for stronger looking hair and manageability.

• restores & locks in long lasting moisture
• helps to strengthen, protect, & nourish the hair
• improves natural shine and luster
  

 Tropical Moringa Sweet Oil Endless Moisture Collection is a major key to maximizing moisture retention. Our advanced moisturizing blend is infused with essential vitamins and Moringa Oleifera Seed Oil, which is derived from The Moringa Tree, also known as the “healing” tree, that deeply penetrate the hair shaft to infuse it with vital moisture and nutrients. Power packed to improve shine, strength, and manageability.

Non-greasy formula

Infused with Vitamin E to help eliminate dry scalp and skin

Stimulates hair growth

How to Use:

Moisturize (for best results in healthy hair care, see additional steps below)

Use daily to prevent dryness / breakage. Pour Hair & Scalp Oil with Vitamin E™ into your hands and rub together. Apply to loose hair from roots to the ends. Massage into hair and scalp, style hair.  

Braids, twists, locs: Use the pointed application tip to apply directly to the scalp. Massage into the scalp, style hair. 

Hot Oil Treatment: apply after shampooing with the Berry Clean Shampoo™. Towel dry, section off hair. Pour Hair & Scalp Oil with Vitamin E™ into your hands and apply to loose hair from the roots to the ends. Massage into the hair and scalp and cover hair with a warm towel for 3-10 minutes. Lightly rinse hair, towel dry and style. 

Shine 'n Jam® Magic Fingers™ is a versatile new product designed to work on any hair texture to achieve multiple styles such as braids, ponytails, locs, and twists.

Design Essentials® Herbal Complex 4 Hair & Scalp Treatment. This is a lightweight compound of four essential herbs: Black Indian hemp, ginseng, horsetail, and rosemary.

The treatment is a perfect blend for moisturizing the hair and alleviating dry scalp and irritation.

Benefits

Lightweight formula leaves hair silky, bouncy, and full of body
Provides excellent thermal protection from heat styling
Softens hair for easy intricate styling
Ideal for daily use, and is great for multiple styling needs

GROWS FULL BEARDS
FILL IN PATCHES HYDRATES

A blend of essential oils and extracts that will leave the beard soft, moisturized and conditioned with a nice polished shine. Combats dryness and flakes, fights ingrown hairs, and leaves beard smelling amazing.

LaJAshley Moisture Mist Leave-In Conditioner lightweight formula is a perfect leave-in and detangler for those with straighter, color treated, or relaxed hair and works as a protective barrier against further damage. Adds softness and manageability to dry or frizzy hair. Also functions as a protectant when applying heat.

Feel the tingle with LaJAshley's Mint-Tea Shampoo. Formulated to stimulate and detox scalp, alleviate dry, flaky scalp and remove dirt and product build up. Sulfate Free