Black Owned Products

LaJAshley Strengthening Hair Elixir provide an intense elixir for chemically treated, over processed or natural hair. It revives and nourishes hair and scalp, promoting retention by conditioning, strengthening and increasing resistance to breakage.

Chamomile Chai Dry Hair Elixir immediately restores moisture to dry hair.   LaJAshley Dry Hair Elixir rehydrates and repairs dull hair and adds a brilliants shine finish.

LaJAshley Lemon Meringue Clarifying Shampoo removes product build up and excess oil without stripping natural oils.

LaJAshley Green Apple Dream Protein Conditioner rehydrates and re-energizes your hair to strengthen hair fiber and restore softness, manageability and shine.

LaJAshley Papaya Surprise Deep Conditioning Treatment is packed with vitamins and extracts to strengthen hair and stimulate growth. Decreases the amount of split ends and frizz, while leaving hair soft and silky.

LaJAshley's Mint-Tea Hair Lotion unravels tangles and knots with ease. Provides light-weight moisture without buildup. 

This refreshing, stimulating and soothing conditioner is formulated to help improve blood circulation, relieve itching, and restore essential moisturizing nutrients throughout the scalp. An instant detangler for stubborn, dry hair strands. Fortified with ingredients that will stimulate and promote a healthy scalp.

Thick formula that conditions and hydrates hair while adding body and shine.

Tropical Roots™ Firm Locking Gel contains natural tropical ingredients to begin and maintain healthy, lightweight braids, locks and twists keeping the hair frizz free with a natural luster. Tropical Roots™ is filled with stimulating agents that promote growth. Unlike other locking products, Tropical Roots™ doesn’t have any dyes or artificial colors. The reddish color comes from a powerful hair vitamin that is also a brain nutrient.  Extra Firm Hold

Pump It Up Super Hold Gold does just what the name says. Super Hold Gold dries quickly leaving your hair exactly as you shape, spike. sculpt, style, scrunch, wave, or design it. Pump It Up Gold goes beyond styling the hair. It enriches and protects with Silk Protein and Panthenol leaving a lustrous, healthy, lasting style. Pump It Up rinses out easily and leaves no buildup. Dries faster and has greater holding power and more conditioners than regular spritz.

Luster's® SCurl® Free Flow™ Leave-In Conditioner is formulated for daily use to seal in moisture after shampooing. This product prevents and repairs dry and brittle hair, ideal for all types and textures, especially excessively curly or dry hair.

The 360 Style Wave Control Pomade provides superior hold.
Enhances the natural waves in short hair styles.
Has a unique non-greasy formula that rinses out easily with warm water.

Essential Grooming Aid:

100% Natural
Nature's best ingredients that provides conditioning for maximum softness and manageability.
The right amount of control for smoothing and styling beards.
Key Ingredients:
Olive Oil - Essential Nourishment
Cocoa Butter - Prevents Dryness
Shea Butter - Softens Beards

Essential Grooming Aid:

Sulfate free formula gently cleanses, softens and conditions beard and hair.
Removes excess oils, while imparting shine.
Can be used daily on face, beard & body.
Free of harsh ingredients.
Key Ingredients:
Shea Butter - Superior Moisture
Aloe Vera Gel - Anti-Itch, Natural Antiseptic & Soothing
Olive Oil - Essential Nourishment

Young men who know how to style, do it with SCurl Comb Thru Texturizer. So, if your style is a low cut, shortwave or a fade, you can get it together in just minutes.

SCurl lets you control your hair's natural pattern.
Key Ingredients:
Olive & Argan Oils

Essential Grooming Aid:

The leading texturizer for African American men.
Gently enhances the natural wave/curl pattern in just minutes.
Manageability and styling versatility.
Key Ingredients:
Enriched with Olive & Argan Oils.

WHAT IT DOUX? Defines and elongates Twist-outs and curls. Ultra moisturizing formula helps to aid in length retention by restoring moisture balance, increase elasticity, and preventing breakage.

WHAT'S GOOD? COCONUT, ROSE WATER, VITAMIN E, AVOCADO OIL, MINOI OIL

DOUX YOU: Apply to clean, wet or dry hair, and twist, finger coil, or shingle. For best results, allow hair to dry COMPLETELY before manipulating or separating curls.

WHAT IT DOUX? Hydrates & de-tangles curls, tames frizz, and protects hair from heat tools. Smooths blowouts and delivers bounce, body, and shine.
WHAT'S GOOD? Sweet Almond Oil, Glycerin, Avocado Oil, Shea Oil, and Silk Amino Complex for strength
DOUX YOU: Distribute a small amout to clean, damp hair prior to applying styling products. Style as usual.

Design Essentials® Natural Twist & Set Setting Lotion guarantees a lasting medium hold without the hard, crunch feel. ine. Our lightweight Natural Twist & Set Setting Lotion has a quick drying formula with an easy to spray trigger that makes natural styling a breeze. Highly recommended as a must-have styling agent if you're looking to nail your next twist-in or twist-out style with defined curls, lasting hold, shine, and frizz control. Incredible hold, moisture, & sheen is the ultimate triple threat when choosing the perfect setting lotion for curly to tightly coiled natural hair textures and you have just found it! 

• Quick & ready to use 
• Provides a lasting medium all day hold 
• Reduces frizz and delivers a natural sheen 

NO PARABENS - NO PARAFFIN - NO MINERAL OIL

How-To-Use In 3 Simple Steps:

Step 1: Shampoo and condition with the Natural Almond & Avocado Moisturizing & Detangling Sulfate Free Shampoo and Conditioner.
Step 2: Apply the Natural Twist & Set Setting Lotion to damp hair and comb through.
Step 3: Proceed to twist or set into the desired style and dry completely.

• Detangles, Conditions, Moisturizes.
• Softens Hair, Strengthens Strands.
• Penetrates Strands to Moisturize & Soften.
• Helps Prevent Breakage and Dryness.

• Leave In Conditioner
• Nourishes hair from scalp to ends
• Moisturizes and softens hair to add manageability after shampooing
• Contains herbal aromatics and natural oils for total hair health

• Provides a great hold with NO FLAKING
• Helps to stop frizz and hold styles longer
• Infused with Yarrow root, Rosemary, Nettle, and Indian Hemp

Lock It Up™ has no alcohol so there’s NO FLAKING. Stops Frizz, holds locs and styles longer. Lock It Up offers great options for starting locs, two-strand twists, loc grooming, etc. It’s also great for styling wavy hair and color-treated hair. This is a very versatile product that is infused with Yarrow Root Extract, Rosemary Extract, Nettle, and Indian Hemp for an all-natural herbal hair experience!

For a soft hold that creates texture. Apply small amount from root through to ends, then style as desired.  Great for blending leave out hair for weaves.

Black Panther Strong Edge with Biotin to help promote edge growth and is lightweight consistency with a powerful hold.

Create sleek, smooth edges, ponytails, sculpt and style your edges and braids.
Holds edges while stimulating growth of edges.

Non sticky* Non Flaking* Non Greasy

Great on Natural or relaxed hair